
Cassell Kuoh – CEO of FC Fassell and New Energy Electric Vehicles Liberia is making waves in Liberian football. He’s not just a manager; he’s a genuine agent of change, a visionary leader shaking things up with innovative strategies and clever partnerships.
Think of him as a maestro conducting a symphony of sporting development. His ambition to completely overhaul Liberian football, from grassroots to the elite level.
He envisions better club management; stronger community ties the whole shebang. It’s a tall order, but Kuoh’s collaborative approach is already paying dividends.

He’s expertly bridging the gap between local talent and international opportunities, fostering a vibrant ecosystem for growth.
His partnership with Turkish giants, Antalyaspor is a win-win, boost for both clubs. This collaboration has already yielded tangible results, notably the February 2025 trials in Turkey for FC Fassell stars Delton Kollie and Morton Sayon.
These young players gained invaluable international experiences, a real springboard for their careers. It’s a testament to Kuoh’s commitment to talent identification and nurturing, giving Liberian players a shot at the big time.
But Kuoh’s impact extends beyond just elite players. He’s a staunch advocate for inclusivity, passionately supporting women’s and youth football.
He’s not just talking the talk; he’s walking the walk, actively working to make football more accessible and deeply ingrained in Liberian culture.
He’s building a truly equitable system, ensuring everyone has a chance to play and benefit from the sport.
Beyond the administrative side, Kuoh is spearheading the construction of a new FC Fassell stadium, slated for completion in December 2026.
This isn’t just another stadium; it’s a community hub, a vibrant center for football enthusiasts. It’s a massive investment in infrastructure, showcasing his long-term vision.

His dedication to youth development is further evidenced by the Kuoh Foundation’s sponsorship of the 2024 Academy World Cup in Turkey.
This initiative provides invaluable global exposure for young Liberian players a crucial step towards their future success. It’s a bold move, one that truly speaks volumes about his commitment to fostering the next generation of football stars.
Cassell Kuoh is a pivotal figure in Liberian football.
His strategic vision, proven track record, and unwavering dedication are propelling the sport towards unprecedented success. He’s not just building a better football team; he’s building a better future for Liberian football, transforming it into a national symbol of pride and a source of international recognition.
The game is changing, and Cassell Kuoh is leading the charge.