WEALA, Margibi County — Businessman and philanthropist Upjit Singh Sachdeva, widely known in Liberia as Mr. Jeety, has continued his annual tradition of spreading Christmas joy among ordinary Liberians, reaching more than 5,000 children, scores of inmates, and over 100 commercial motorcyclists in a series of festive humanitarian activities across Margibi County.
Through Jeety Rubber and its subsidiary, Salala Rubber Corporation, thousands of children in Weala, Cinta District, and surrounding communities—including Baypolu, Massaquoi Town, and all seven workers’ camps within the Salala concession—were treated to a vibrant Christmas celebration featuring toys, gifts, food, and entertainment. For many of the children, it was a rare moment of joy during a season that often exposes deep economic hardship in rural Liberia.
In a joint statement, the companies said the initiative reflects their commitment to giving back to host communities and ensuring that children and families feel remembered during the holidays.
“Christmas provides an opportunity to give back and share joy with children and families in rural areas,” the statement said. “We believe in supporting the communities where we operate, and seeing the smiles on these children’s faces makes it all worthwhile.”
Supporting Families and Workers Beyond the Children
Beyond the children’s festivities, Jeety Rubber and Salala Rubber Corporation distributed over 100 bags of rice to commercial motorcyclists operating within the concession areas. The gesture acknowledged the critical role motorcyclists play in connecting rural communities where road infrastructure remains limited, especially during the festive season when transportation demand increases.
Many of the motorcyclists, visibly grateful, said the rice would help ease the burden on their families during a period marked by heightened household expenses.
Local leaders in Weala and surrounding towns praised the initiative, describing it as a meaningful demonstration of corporate responsibility and community partnership.
A Pattern of Consistent Humanitarian Engagement
The Christmas outreach is part of a long-standing humanitarian tradition associated with Mr. Jeety, whose charitable work in Liberia spans more than a decade. Each year, he personally finances Christmas feeding programs, toy distributions, and gift packages for vulnerable groups, including street children, the elderly, prison inmates, and low-income families—particularly in Monrovia and concession-hosting rural communities.
In previous years, Mr. Jeety has:
- Hosted daily feeding programs in Monrovia that operate year-round
- Provided Christmas meals to prison inmates, ensuring they are not forgotten during the holidays
- Supported schools, clinics, and community projects in Margibi and Montserrado counties
- Assisted vulnerable families during crises, including floods and public health emergencies
His approach to philanthropy has earned him widespread respect across Liberia, where many regard him as one of the country’s most consistent private-sector humanitarians.
Community Impact Beyond the Holidays
Community leaders say Jeety-owned enterprises have also invested in education, healthcare, and basic infrastructure in areas hosting rubber operations, helping to improve livelihoods beyond seasonal celebrations. Residents note that such sustained engagement has strengthened trust between the company and surrounding communities.
Company officials reaffirmed that community development would remain a core priority as operations continue in Margibi County, stressing that business success must go hand in hand with social responsibility. As Christmas celebrations wind down across the country, the scenes in Weala and Salala stand as a reminder that for thousands of Liberians, the season’s joy was made possible by an enduring commitment to compassion—one that has become synonymous with the name Mr. Jeety.
