-CEO Praises Monrovia’s Investment Potential
MONROVIA — A major step toward addressing Liberia’s housing deficit was recorded Monday, April 6th, as Mustapha “TAF” Njie, Chief Executive Officer of TAF Africa Global, met with President Joseph Nyuma Boakai at the Executive Mansion and signed a key preliminary agreement with the government.
Following the high-level meeting, Njie announced that his company and the Government of Liberia had signed a Non-Disclosure Agreement (NDA)—a move that formally opens the door for negotiations on a large-scale housing and urban development project.
The agreement, signed on behalf of the government by National Investment Commission Chairman Jeff B. Blibo, centers on a proposed 5,000-unit affordable housing and smart city initiative expected to span approximately 500 hectares within the Monrovia growth corridor.
“This marks the beginning of serious discussions,” Njie stated, emphasizing that the project aims to reduce Liberia’s housing deficit while creating jobs and strengthening public-private partnerships.
“When Are You Going to Start?”
In an interview with Check Liberia’s Emmanuel Kortu shortly after the meeting, Njie revealed the level of urgency expressed by the Liberian leader.
After his presentation to the President and senior officials, Njie said President Boakai asked a direct question: “When are you going to start?”
Njie’s response underscored his confidence and readiness: “Yesterday,” he replied, explaining that his presence in Liberia with a full technical team already signals commitment to immediate action.
He noted that such preparedness reflects a serious investment approach, not exploratory engagement.
Strong First Impressions of Government Coordination
Njie also praised the level of coordination from the Liberian government, particularly highlighting the role of Presidential Investment Envoy Mohammed M. Bah.
According to him, the structured itinerary—from arrival to scheduled engagements with key institutions—demonstrates a level of organization not always seen in other countries seeking foreign investment.
“Everything was planned from the day we stepped foot until when we exit… that’s impressive,” he said.
He added that President Boakai’s punctuality and engagement further reinforced confidence in the process.
Inspired by Monrovia’s Landscape
Beyond policy discussions, Njie expressed strong admiration for Monrovia’s physical landscape, particularly during a visit to the iconic Ducor Continental Hotel, where he viewed Bushrod Island and central Monrovia from above.
“Impressed is an understatement… when I just saw it, I went wow,” he said while overlooking the coastline.
In a separate reflection shared during the visit, Njie described Monrovia as a city full of untapped potential.
“Look at what is here… this is beautiful. Urban rejuvenation can be done here. Just imagine what this can be in the future,” he remarked.
He pointed specifically to areas such as Bushrod Island and West Point as prime locations for redevelopment, suggesting that with proper planning, relocation, and community consultation, modern housing estates could emerge.
“This is definitely a prime location… something can be done,” he said.
A Broader Vision for Liberia
Njie emphasized that TAF Africa Global’s interest goes beyond housing alone, encompassing broader urban renewal and infrastructure development.
“We are here to talk to the Liberian government in partnership… not only affordable housing, but development in general,” he noted.
He also stressed capacity-building, stating that his mission includes empowering young Africans through skills transfer and participation in development projects.
What Comes Next
With the NDA now signed, discussions are expected to deepen in the coming days, including engagements with financial institutions, legal teams, and government agencies to formalize the project structure.
Officials say the process could lead to the establishment of TAF Liberia Limited, marking the company’s operational entry into the country.
As negotiations advance, the proposed project—if realized—could represent one of the most significant private-sector housing investments in Liberia’s recent history.
For now, Njie remains optimistic: “We have already started.”
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